Based in Los Angeles, I spent the last 17 years helping build a boutique Google Premier Partner agency, scaling from Specialist to VP. As the agency grew into a full-service firm, my focus never wavered from my core craft: mastering Google Ads. Now, I consult independently to get back to the work I love—direct, hands-on campaign execution to protect your margins.
Deep Expertise Across Search & Performance Media
I focus on fixing leaks and structuring accounts to actually scale profitably in the AI era. Here are three ways we can work together.
A deep-dive diagnostic into your search terms, bidding logic, and tracking gaps. I find the exact places where your budget is bleeding and provide a prioritized fix roadmap.
Complete day-to-day optimization. I take over the account completely so you can focus on closing the leads or shipping the product, not troubleshooting the algorithms.
Senior media buying capacity for scaling agencies. I act as an invisible, white-labeled extension of your fulfillment team to retain your highest-tier clients.
For 17 years, I helped build the client services delivery for a boutique PPC firm that became a Google Premier Partner. We eventually expanded into a full-service agency. I loved the people, and I’m proud of what we built. But success in the agency world comes with a paradox: the better you are at the actual work, the faster you are promoted away from it.
As our offerings broadened, my days filled up with capacity planning and operational overhead. I lost the very thing that made me love this industry in the first place: the hands-on management of Google Ads and the direct connection with the business owners I was helping. Now, I'm back in the trenches, working directly with you.
Senior Paid Media Operator
Let's take 15 minutes to look under the hood. No sales pitch. Just a screen share, an honest diagnostic, and exact steps to stop the bleeding.
Fill out the brief form below to request an audit, or reach me directly:
I'll review your details and be in touch shortly to schedule our screen share.